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Birmingham Bar Associations Bulletin Summer 2015

Social Media or misleading communication about the lawyer or the lawyer’s services.” Thus, a lawyer may not materially misrepresent a fact or law by statement or by omission, may not create unjustified expectations about results a lawyer may achieve and may not compare a lawyer’s services to those of another lawyer, except as provided in Rule 7.4. ARPC 7.2(e) requires the use of an advertising disclaimer: “No representation is made that the quality of the legal services to be performed is greater than the quality of legal services performed by other lawyers.” While it is hard to predict how the law and ethical rules will evolve with the rapidly changing technology involved in the business world today, best practices in social media should include placing the Rule 7.2 disclaimer on your LinkedIn page, as well as on any Facebook page used for purely business purposes. Although Twitter does not have room to include a disclaimer in your bio, make sure your bio contains a link to your website containing the disclaimer. Additionally, lawyers should remove any inaccurate or overreaching recommendations and endorsements that others may post on your LinkedIn, Facebook or other social media platform. While client testimonials are flattering, they ride the fine line we must follow as lawyers. Most important, remember to carefully review everything before posting to the Internet. Never post or tweet content when angry or upset, and do not use a blog as a way to vent or share your emotions. Keep in mind that what you say in any social media post is broadcast to a massive public forum, and trouble can quickly arise if you say something inappropriate on the Internet. Lawyers should never share client confidences over social media. Be wary of political and business concerns by ensuring what you publish online is not contradictory to a position of a firm colleague or client. It could be a poor reflection on your trustworthiness, as well as an easy way to sour key relationships in your practice. Always review your posts with an eye for anything that might be considered offensive, raise ethical concerns or client confidentiality issues before publishing. Finally, have fun. It is “social” media, after all. G “Often, your clients are at Point A, and want to go to Point B. We can help them get there. Sometimes they are at Point A and will be taken to Point B, like it or not. In that case, we make the journey less painful.” Stephen Bradley, Principal Whether it’s an emerging crisis that demands deft media and communication skills, or simply a thorny political or regulatory challenge, we’re in business to help your clients navigate from the place they find themselves to the place they want to be. Stephen Bradley & Associates is Alabama’s first—and best—full service public affairs firm. Our highly specialized team combines the management of demanding public relations issues with expertise in governmental and legislative affairs. With offices in Birmingham and Montgomery, our experienced team has the tools, the experience, and the know-how to help. So, when you or your clients need help with crisis issues management, media relations, environmental issues, or governmental affairs, call the firm of choice. S B A, LLC Public Relations • Media Relations • Crisis Communications • Environmental Communications • Governmental Relations • Social Media 2101 Highland Avenue, Suite 420, Birmingham, AL | 205-933-6676 • 400 South Union Street, Suite 235, Montgomery, AL | 334-834-9685 To learn more, visit PRalabama.com. Or, email us at ebrad@bellsouth.net Birmingham Bar Bulletin/ Summer 2015 13


Birmingham Bar Associations Bulletin Summer 2015
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