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Birmingham Bar Associations Bulletin Summer 2015

Social Media media world. A 2014 survey conducted by ALM Legal Intelligence reported that a majority of in-house counsel use LinkedIn to contact and build connections with outside counsel. Your profile, at a minimum, should include a current picture and an active description of your practice area in the “professional headline” section, which serves as a key component for the site’s search results. In other words, you want to use key terms here that you know users will be searching. For example, if you are a family law attorney, you may want to use the professional headline, “Family Law, Divorce and Child Custody Attorney.” Many attorneys get caught up in listing their job title, shareholder or partner status in this section, when, in reality, LinkedIn users are not searching for those words; they’re looking for a “lawyer” or “attorney” in a specific practice area instead. Next, include a comprehensive biography, different from your firm’s website biography, that describes the types of matters you handle. Give specific examples of your work, describe how you create solutions for your clients, and set expectations as to the level of client service that can be expected from you. While this is not the place to give a laundry list of representative transactions, it is an excellent place to tell your story of who you are as a lawyer. Complete your profile by listing your education, work history and honors. LinkedIn users who will take the site to the next level will often update their profiles with articles and publications, media results, speaking engagements and presentations, and more. You can also engage your network by posting items of interest, status updates and relevant news related to your practice. When possible, include outside links to news sites and other organizations, to enhance the search engine optimization of your profile. The more links coming in and out of a website, the more likely Google and other search engines are to display the site in search results. “... a smart social media plan is an essential and powerful tool to have as an attorney’s overall marketing strategy. Social media enhances your online presence by increasing potential clients’ ability to find you, and it establishes your credibility and thought leadership by building a brand identity. “ Birmingham Bar Bulletin/ Summer 2015 11


Birmingham Bar Associations Bulletin Summer 2015
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