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Birmingham Bar Association Bulletin Fall 2016

Strategic Planning Sharon D. Stuart Where Are We Going, and How Do We Get There? The questions of where we are going, and how we get there, are questions that many of us ask from time to time, including businesses and associations. To help the Birmingham Bar consider its future, the BBA Executive Committee adopted a strategic (or long-range) plan in 2011 to serve as a guidepost as the Association moves into the future. The plan sets forth the mission, vision, and purpose of the organization, and articulates goals and objectives to help achieve these ideals. Importantly, the plan identifies specific programs and services to help reach these goals and objectives. One advantage of the BBA plan is that it is modified on a rolling basis, as opposed to a static plan created for any given period. This enables the Long Range Planning committee to review components of the plan each year, and recommend additions or deletions in response to change in our legal community or the profession at large. The plan was initially adopted for the period 2011-2015, and an updated plan was approved last year by the Executive Committee for 2016-2021. Bar members are encouraged to review the plan, and submit any thoughts or comments to the Bar’s Long Range Planning committee. In particular, Bar sections and committees are encouraged to remain mindful of the plan’s goals and objectives as they identify programs and projects to undertake. While we cannot anticipate every change ahead, we can take progressive steps to move through this change in a thoughtful and deliberate manner. The 2016-2021 BBA Strategic Plan is set forth below for your information and consideration: B i r m i n g h a m B a r a s s o c i a t i o n 2 0 1 1 – 2 0 1 6 s t r a t e g i c P l a n Mission: The purposes of the Association are to maintain the honor and dignity of the profession of the law; to increase its usefulness in promoting the due administration of justice; to exercise a constructive influence among members of the legal profession and upon the life of the community; to promote needed reform in the law; to facilitate the administration of justice; to elevate the standard of integrity, honor and courtesy in the legal profession; and to cultivate a spirit of professionalism and good fellowship among its members, and further their legal education. Vision: An association that serves the needs of all lawyers and the community through the promotion of justice. Purpose: Promoting professionalism and justice while serving lawyers and the community. a. identified oBjectives & goals 1) Increase membership by increasing value of the BBA to it members; 2) Increase diversity; 3) Adaption to and utilization of technology; 4) Enhance the image of the profession through community outreach; 5) Improve communication; and 6) Support and enhance the long-term financial health of the BBA. B. Program & service goals 1) Increase membership by increasing value of the BBA to its members: ■ Continue to support CLE, benefits, and professional development programs; ■ Provide social interaction/networking opportunities for lawyers and judges; ■ Foster lawyers’ development through section membership; ■ Provide a means by which lawyers who are winding down their practices can continue their involvement with the BBA; ■ Promote and support mentoring programs for new lawyers; ■ Continue future leaders programs; ■ Provide a bridge to all law students to the BBA community; ■ Develop and promote new admittees’ receptions; and ■ Identify those who no longer qualify for YLS membership to connect them to BBA committees and leadership tracks; 2) Increase diversity ■ Support efforts of the BBA Diversity/Inclusivity Committee; ■ Encourage diversity by including different demographics (including, but not limited to, race, gender, and age) on committees and for leadership positions; and 22 Birmingham Bar Association


Birmingham Bar Association Bulletin Fall 2016
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